Jennifer Warren

In its latest brand-positioning shift, struggling consumer electronics retailer RadioShack is emphasizing one of its longtime core tenets: customer service. A new national advertising campaign called "Do It Together" aims to show how RadioShack and consumers can collaborate to solve technological problems like connecting today's many devices, said Jennifer Warren, the retailer's chief marketing officer. Four 15-to-30 second ads, plus two more ads targeted specifically to the Hispanic market, will roll out beginning in early February during primetime and sporting events; radio, print, digital, social and in-store marketing will support the campaign. 

FORT WORTH — RadioShack has named Jennifer Warren as its new SVP and CMO, and Michael DeFazio as its new SVP of store concepts. Warren's responsibilities will include leading all aspects of RadioShack's brand strategy, advertising, corporate...