For a boutique apparel and accessories retailer such as Apricot Lane Peoria (ALP), building a community of fans, and ultimately converting those fans into customers, is a top challenge. With a limited brick-and-mortar presence and a modest digital advertising budget, getting brand recognition was a concern for ALP. Enter Facebook.
Jena Green
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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