Jeff Haggin

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

In many respects, there’s no such thing as a stand-alone catalog company these days. The value of multiple channels, particularly the Internet, has been readily adopted by most catalogers. So the role of the catalog, while still critical, has changed. It no longer serves as the sole driver of sales, but now also acts as a vehicle to push sales to the Web. Jeff Haggin, president/CEO of the multichannel direct marketing agency Haggin Marketing, offers several tips on how best to convert this consumer traffic into sales when it gets to your site. 1. Limited-quantity specials. Let your customers know your site has deals

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