In a session yesterday at the Internet Retailer Conference & Exhibition in San Diego, Brandon Proctor, vice president of marketing at Build.com, and Jared Blank, vice president of e-commerce at Tommy Hilfiger, discussed how their brands have benefited from retargeting.
Jared Blank
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
A room full of direct marketers listened as three cross-channel retailers discussed marketing strategies including social media, mobile, sales attribution and more at the Direct Marketing Club of New York's June luncheon in Manhattan yesterday.
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