In a session yesterday at the Internet Retailer Conference & Exhibition in San Diego, Brandon Proctor, vice president of marketing at Build.com, and Jared Blank, vice president of e-commerce at Tommy Hilfiger, discussed how their brands have benefited from retargeting.
Jared Blank
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
A room full of direct marketers listened as three cross-channel retailers discussed marketing strategies including social media, mobile, sales attribution and more at the Direct Marketing Club of New York's June luncheon in Manhattan yesterday.
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