For a startup business, the value of an appearance or mention on a national morning show like "Today" is priceless. The free publicity and exposure a brand is provided can translate into immediate — and substantial — sales gains. Such was the good fortune for Tablevogue, a cross-channel retailer of stylish slipcovers for folding tables commonly used when entertaining (e.g., birthday and holiday parties, business events).
Jane Birdwell
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
More Blogs
