For a startup business, the value of an appearance or mention on a national morning show like "Today" is priceless. The free publicity and exposure a brand is provided can translate into immediate — and substantial — sales gains. Such was the good fortune for Tablevogue, a cross-channel retailer of stylish slipcovers for folding tables commonly used when entertaining (e.g., birthday and holiday parties, business events).
Jane Birdwell
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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