© Profile of Success, Catalog Success magazine, February 2006 Catalog Success: When was the catalog established? Sue Landay: The business was started in 1993 and our first catalog was in 1994. It was a two-color catalog. CS: Where are your headquarters? SL: Natick, Mass. About 20 miles west of Boston. CS: What is your primary merchandise? SL: We have unusual tools and toys for classroom teachers and trainers. For example, beyond what you might expect such as easels and markers, we have reusable name cards. We have signs for the classroom, such as “Cell Phones Irritate Learning,” and other funny, off-the-wall signs. We have

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