A proven leader can help guide your product selection By Denny Hatch "Creating direct mail without studying other people's successful direct mail is like trying to do brain surgery without studying brains." —Axel Andersson "Even top catalogers with years of experience seldom beat the Rule of Thirds: For any given catalog, one-third of the merchandise will sell well, one-third will sell OK and one-third will bomb." —Susan McIntyre So you wanna beat consultant Susan McIntyre's "Rule of Thirds"? In my opinion, the greatest single source for merchandise research for catalogers is the SkyMall catalog—found in the seat pockets of just
Hammacher Schlemmer InteliHealth
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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