New marketing vehicles such as the iPad bring cross-channel retailers innovative ways to reach consumers. But they also complicate life, making it a challenge to get a clear picture of which marketing activities are driving the most traffic to a website.
Glenn Edelman
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Wine gifts and accessories multichannel retailer Wine Enthusiast never overlooks the power of the customer’s voice — no matter the channel. Well aware of the effectiveness of online customer review programs, the Mount Kisco, N.Y.-based company, which has mailed catalogs for its entire 30-year existence, introduced customer ratings and reviews in its Holiday 2007 catalog and has reaped the benefits ever since.
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