Fred Lizza

With nearly 110 million smartphone users in the U.S., mobile marketing and commerce offers a real way for retailers to grow sales and customer loyalty. By investing the time to put best practices in place, retailers can ensure they get the most out of their mobile initiatives. Consider the following best practices:

It's estimated that small and medium-sized businesses (SMBs) lose upwards of $66,000 annually through fraud. An increased awareness of fraud among large merchants has forced fraudsters — those individuals who perpetrate crimes against retailers — to switch their attention to small businesses that provide an easier target because of the lack of safeguards they have in place.

The final six weeks of the year — Thanksgiving through Dec. 31 — are the most important for retailers, as robust sales can result in many closing their books in the black. For those who depend on an e-commerce site to deliver added holiday revenue throughout the season, ensuring that your site continues to operate effectively is of the utmost importance.

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