Catalog Success: What are the catalog’s customer demographics? Ann Killeen: We have a split demographic — we service Montessori teachers and schools as well as the parents of the children who attend Montessori schools. CS: What classifies as a Montessori school? AK: Montessori was started by Maria Montessori 100 years ago. She was the first woman physician in Italy and she observed children. From there, using sort of a scientific approach, she developed a very hands-on method for education where essentially it recognizes that children learn by doing things and repeating. One child might want to do something only once or twice,
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