The estimated 4.3 million women who are proud to call themselves mommy bloggers offer a bevy of benefits to brands and retailers. Chief among them is that they're not only tapped into the audience most marketers covet — millions and millions of moms — but their opinions hold great sway with this demographic. Yet some marketers and business owners, and their public relations representatives, aren't just dismissive of mommy bloggers, they're downright unprofessional.
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