7 Ways Retailers Turn Off Mommy Bloggers
The estimated 4.3 million women who are proud to call themselves mommy bloggers offer a bevy of benefits to brands and retailers. Chief among them is that they're not only tapped into the audience most marketers covet — millions and millions of moms — but their opinions hold great sway with this demographic. Yet some marketers and business owners, and their public relations representatives, aren't just dismissive of mommy bloggers, they're downright unprofessional.
As the CEO of Wendy's Bloggers, a bridge for brands that want to establish relationships with influential mommy bloggers, I'm privy to mommy blogger war stories. Seven mommy bloggers agreed to share their experiences in the hopes that brands and retailers will learn some valuable lessons.
Sterling Silver Chutzpah
"A brand sent me a ring to review that was listed on its website as being sterling silver. It turned my finger green within 24 hours. When I contacted the company to explain my experience, the representative unwittingly admitted that their jewelry regularly discolors skin, but it usually takes a few weeks for it to happen. The brand hoped I'd be able to wear the ring within sufficient time to get a positive review out of me." — Emily Evert, owner, Emily Reviews
They Work Hard for No Money
"A company executive called to discuss the possibility of my writing a product review. I patiently explained the entire process, that he would need to send me the product to use and evaluate, and that he could expect thousands of my readers to read my review.
"His response: ‘You want ME to send you a product for FREE? Are you kidding?’ Then he hung up.
"Needless to say I was speechless and in tears. I had taken time out of my busy schedule (I'm a Mom, too!) and he made me feel awful. I wish he would have politely declined and not been so rude." — Kiley Smith, owner, Cherry Blossoms