Drew Leakey

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Living Direct, an online retailer of home appliances, cookware, outdoor patio furniture, electronics and more, sought to integrate third-party technologies 
— namely ratings and reviews — onto its e-commerce platform quickly and 
cost effectively.

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