David Pyrzenski

Joe Keenan is the executive editor of Total Retail.

Personalization can be so much more than including a first name in an email. While this is a great tactic, it is just one of many that you can use to develop engaging campaigns. View this webinar for several suggestions for using personalization, and hear about results that can be achieved when marketers start treating customers as individuals.

In tomorrow's Retail Online Integration webinar, Personalizing the Online Shopping Experience — Thinking Beyond %%FirstName%% (register for free here!), David Pyrzenski, a product consultant for digital marketing technology provider Silverpop, will discuss personalization tactics online retailers can take that will drive more engaging campaigns, more loyal customers and, ultimately, more sales. To give you a sneak peak into some of the topics David will address in tomorrow's webinar, I interviewed him last week. Here's that interview:

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