David Daniels

In a keynote presentation at eM+C's (sister brand of Retail Online Integration) All About eMail Live! conference earlier this year, David Daniels, CEO and co-founder of the Relevancy Group, a provider of marketing consulting and research services, highlighted five trends that email marketers need to be aware of if they hope to succeed in today's crowded marketplace. Here are three of those trends

E-mail personalization is a lost opportunity, says David Daniels, research director at JupiterResearch, a Darien, Conn.-based business research firm. Such a lost opportunity is particularly troublesome, he says, in an era when the technology to do personalization is readily available. E-commerce merchants who responded to the e-tailing group’s fourth annual Merchant Survey, released last month, admit they still have a way to go in this arena. Following is how they answered the question: How do you define personalization relative to your Web site and e-mails? ¥ 7% said their sites dynamically show products based on customers’ past purchases. ¥ 14% offer tools that allow