Special Report: 3 Email Marketing Trends for 2013 and Beyond
In a keynote presentation at eM+C's (sister brand of Retail Online Integration) All About eMail Live! conference earlier this year, David Daniels, CEO and co-founder of The Relevancy Group, a provider of marketing consulting and research services, highlighted five trends that email marketers need to be aware of if they hope to succeed in today's crowded marketplace. Here are three of those trends:
1. Privacy takes on personalization. Collect data that you can actually use; if you're not going to use the data, don't collect it. Furthermore, honor your subscribers’ preferences by updating your terms of service. Lastly, embrace the Online Trust Alliance's Data Protection & Breach Readiness Guide to help you understand the evolving privacy landscape, enhance data security and develop data loss incident plans.