Craig

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What are the most important things retailers want from online video? Broadly speaking, they’re trying to improve the customer shopping experience. Integrating video is a great way to do that. From a quantitative perspective, they’re looking to increase sales conversion rates and at the same time drive more traffic to their site.

Adding video to e-commerce sites is a way for retailers to provide consumers a better look at products, an explanation of how they work and other information. Research shows video increases conversion on retail sites, and even decreases the number of items returned. And it’s one of the fastest-growing content types for online merchants.

DALLAS, Jan. 3, 2011 /PRNewswire/ -- Tandy Brands Accessories, Inc. (Nasdaq: TBAC) announced that effective today M. C. (Craig) Mackey, Chief Financial Officer, has resigned from the Company to pursue other opportunities. "Craig has been a key partner for me and a valuable part of the executive team during the past two years as we've been orchestrating the turnaround of Tandy Brands," said Rod McGeachy, Chairman, President and Chief Executive Officer. "We wish him the best in his future endeavors, and I thank him for his many contributions." Robert D. Martin has been appointed to serve as interim chief