According to a review of emails received by Who's Mailing What! (WMW!) from June 2013 through May 2014, Thursday is the most popular day for sending emails, with Tuesday a close second. Not surprising, retailers dominated the inbox all week long, as many companies send multiple emails daily for their various brands/titles. WMW! received more than 3,500 emails from Gap and its brands Banana Republic and Old Navy. Â
Cheryl Cagle
Cheryl Cagle is the database/affiliates director for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What!
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