Thursday Reigns King as Most Popular Day for Sending Emails

By Cheryl Cagle

According to a review of emails received by Who's Mailing What! (WMW!) from June 2013 through May 2014, Thursday is the most popular day for sending emails, with Tuesday a close second.

Nearly 84 percent of emails during this time frame were received on a weekday, with the weekend seeing a lighter send to prospects’ inboxes (21,101 emails received on Saturday and 22,582 emails received on Sunday).

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Cheryl Cagle Author's page Cheryl Cagle is the database/affiliates director for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What!