Catherine Frye

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

In an effort to give you a sneak peek into the upcoming Retail Online Integration webinar, One Size Does NOT Fit All: Delivering Customized Shopping Experiences for Your Customers (you can register for free here!), I conducted an interview with Catherine Frye, marketing and customer services solutions manager, IBM Business Analytics. Frye will be co-presenting the webinar, and offered a few of her thoughts on the value of personalization in e-commerce. Here's a portion of that interview:

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