Such is the hype surrounding Limelight Marketplace, a 25,000 square foot facility housed in a 163-year-old Episcopal church most famous for being the raucous Limelight nightclub in the late '80s/early '90s.
Becoming an Amazon.com Merchant is a tremendous way to supercharge your Internet exposure, said Sally Rue, former director of consumer business at Caswell-Massey, a soap and toiletries multichannel merchant, during her talk at the conference of the eCommerce and Catalog Systems Forum, held March 3 and 4 in New Orleans. Caswell-Massey’s foray into the Amazon world boosted the merchant’s incremental sales and enabled it to achieve better prospecting. “No question, it was 100 percent worth it,” said Rue, now an e-business consultant who retains her ties with Caswell-Massey. Indeed, in December, Caswell-Massey, a tiny firm by most measures, had three of the top 10 selling