Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Continuing our coverage of last month's All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), this week we look at a presentation from Reggie Brady, president of Reggie Brady Marketing Solutions, a direct and e-mail marketing consultancy (and Catalog Success columnist).

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