Brad Blume

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

With the retail environment shifting to one where consumers expect a seamless, hassle-free shopping experience every time they interact with a brand — no matter the channel — Tennis Express realized it needed to upgrade its software systems to meet this need. The retailer was hamstrung by siloed systems for critical business processes (e.g., POS, ERP, purchasing, receiving, inventory, web, mobile), hindering its ability to grow. For example, Tennis Express was unable to get a real-time view of inventory availability across channels, leading to frustrated consumers trying to buy out-of-stock items on the retailer's website.

More Blogs