Bob Egner

Chicago -- Amazon ranks as the coolest mobile or social affiliate program, according to a survey conducted by EPiServer, a provider of multichannel digital marketing and e-commerce software. The survey was conducted among CEOs, VPs, directors and e-commerce managers at more than 94 organizations including retailers, manufacturers, wholesalers, catalogers, web-only merchants and local-retailers. Forty-seven percent of respondents selected Amazon as the coolest mobile or social affiliate program they have seen to date, followed by eBay at 20%, and Shopkick and Wrapp each with 5%. When it comes to leveraging the partner relationships businesses require to thrive in