Andy Ostroy

By Carolyn Heinze In recent years, managers and brokers have been playing a larger role in catalogers' success. List brokers and managers have been offering value-added consulting services to catalogers for several years. But as competition intensifies and catalogers' budgets continue to tighten, list firms have had to step up to the plate to give mailers more services than ever before. Help for Smaller Catalogers Take, for example, Garrett Wade Co. The seller of high-end woodworking tools and accessories signed on with Millard Group last fall, and its senior vice president, Pete Segal, notes that Millard offers a more hands-on approach than other services

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