It's not surprising that tech-savvy consumers are likely to spend more time on social networking sites compared to other consumer demographics. This is a big reason why Incipio, a cross-channel retailer of mobile device accessories, decided to bring its online store to its customers rather than vice versa. Incipio launched a Facebook store in January with the help of on-demand e-commerce solution provider ShopVisible.
Andy Fathollahi
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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