While the percentage of retailers who think they know about their customers is rising, fewer retailers think they're proficient in using that knowledge for marketing purposes. According to a new study from RSR Research, 36 percent of retail marketers said their customer loyalty program is a foundational element of their marketing strategy, compared to 32 percent last year. In addition, 28 percent of retail marketers said their company knows who its best shoppers are, compared to 22 percent last year. Yet only 15 percent said their company is proficient at targeted marketing across channels, compared to 18 percent last year.
Footcandy Shoes announced the launch of its Footcandy mobile shop. The 34-ft. luxury coach vehicle is styled out and stocked with designer shoes, currently touring West Coast proper from Los Angeles to San Diego, Seattle and beyond. The Footcandy mobile shop is also for hire, adding a fresh take on wedding parties, showers, private fashion functions and events.
SAN FRANCISCO — Neiman Marcus today opens its 42nd full-line store and its third in the San Francisco Bay Area, located in the affluent East Bay suburb of Walnut Creek.