Ventura, CA

Greening With Five P's A famous Muppet sang, "It's not easy being green," but two major catalogers are singing a different tune, offering proof that kindness to the earth can be good business. The Direct Marketing Association and the U.S. Conference of Mayors recognized Patagonia of Ventura, CA, and Norm Thompson Outfitters (NTO) of Portland, OR, for their environmental efforts with Robert Rodale Awards. Patagonia was named Recycler of the Year and NTO Environmental Mailer of the Year. The companies have achieved high levels of earth-friendliness through changes in "five P's": product, packaging, printing, postal and power.