In the 10 months I’ve been with Catalog Success, I’ve made it my business to ensure that virtually every article in this magazine, on our Web site, and in our weekly e-newsletter is consistent with our name: It’s all about success in the catalog/multichannel business and how to get there. Same goes for “your partner in multichannel commerce,” our wonderful tagline I wish I could claim to have coined myself (but, my predecessors did, darnit). Bottom line: We want to help you make money by showing and telling you how successful companies and people do it. In this issue, however, for at least one story
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