South Burlington, Vermont

There are two things that almost every marketer doing business online is obsessed with these days: social media and conversion. And that's not in reference to social media's conversion/return on investment, because really, why be obsessed with something that's typically negative or flat in terms of contribution? So in reality, the obsession should be all about website conversion, compensation and measuring what matters. Here are six surefire tips to help you measure site conversion:

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