SIDNEY, Neb. — Cabela’s is opening its second store in Saskatchewan, Canada in Regina. The 50,000 sq. ft. store will join the company's Saskatoon location in fall 2013 or spring 2014. With this new store, Cabela's will be in four locations in Canada,...
Cabela's is leaving something behind as it begins its journey to become a truly omnichannel retailer: its paper catalogs. The retailer's initial steps will focus on a print-to-digital transformation, tests of targeted shipping offers, and new mobile and digital efforts for the holiday season, according to CEO Thomas Millner. "Late last year, we began to develop a multiyear approach to reverse the four-year downtrend in our direct segment and transform our 51-year-old legacy catalog business into an omnichannel enterprise supporting transformation for digital, e-commerce and mobile while optimizing the customer experience with our growing retail footprint."
Sidney, Neb. -- Outdoor retailer Cabela’s Inc. said Friday it will open a store in Green Bay, Wis., with construction slated to begin this fall. The new 100,000-sq.-ft. store, the chain’s third in the state, will open summer 2013 near Lambeau Field in the Village of Ashwaubenon in Brown County. It joins a store and DC in Prairie du Chien and a store in Richfield. The store will be built in the retailer’s next-generation layout, which includes a large mountain replica featuring North American game animals re-created in their natural habitat, a Gun Library, aquarium, Bargain Cave, Boat Shop