Santa Barbara, Calif.

SEATTLE , March 14, 2012 /PRNewswire/ -- REI ( Recreational Equipment, Inc .), a national retailer of quality outdoor gear and apparel, today announced 2011 sales of $1.80 billion , up 8.4 percent from $1.66 billion the previous year. Operating income was $116.2 million , down slightly from $116.6 million in 2010. Net income was $30.2 million , relatively flat to 2010. As the country's largest consumer cooperative with a significant membership base, REI welcomed nearly 842,000 new members in 2011, up 7 percent from 2010.  (Logo: http://photos.prnewswire.com/prnh/20120306/SF65403LOGO ) "We experienced strong sales

MARCH March 6 - Loyalty by the Numbers: Financial Planning & Measuring Return on Investment. Webinar. (212) 790-1500, www.the-dma.org/events March 6-8 - Direct Marketing Institute. Hilton Chicago and Towers, Chicago. (212) 790-1500, www.the-dma.org/events March 7 - Law of Direct Marketing. DMA Seminar Center, New York. (212) 790-1500, www.the-dma.org/events March 7-8 - Kansas City DMA: New Marketing Revolution. Overland Park, Kan. (816) 561-5323, www.kcdma.org March 8-9 - PMA's Annual Conference 2006. Hyatt Regency Chicago, Chicago. (212) 420-1100, www.pmalink.org March 13-14 - Data-Driven Marketing. DMA Seminar Center, New York. (212) 790-1500, www.the-dma.org/events March 20-21 - Basics of Direct Marketing. Millennium Hotel Minneapolis, Minneapolis. (212) 790-1500,

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