San Luis Obispo, Calif.

Chromax Golf, the innovative manufacturer behind a line of high-visibility, multi-colored golf balls, is now selling online thanks to a partnership with retail-integrated eCommerce provider, Shopatron. The patent-pending metallic finish of Chromax's USGA tournament-legal balls creates unprecedented visibility in all light conditions with High Visibility Technology allowing golfers to better track their ball in flight and make adjustments to their swing. Its remarkable brightness makes the ball easy to find on wayward shots and sharply reduces lost balls on the course. They are available at more than 2,000 golf shops and retail outlets. The demand for Chromax golf balls

Tags: Marketing, Multi-Channel Retailing, Online Retailing, Retail - Electronics Klipsch, the manufacturer of high-end audio speakers, is making its products available online with the help of ecommerce solutions provider Shopatron. Consumers will now have access to the complete line of Klipsch products, as well as product information, specifications and user manuals at klipsch.com. Additionally, the new site will include how-to guides, a live chat for product questions, product reviews and even integration with Klipsch’s social media sites. “Klipsch is a premium speaker brand, and our new site reflects that status,” said Ric Starost, eCommerce and Web marketing manager for