Penn

The satirical cartoons that Tony Avent puts on the cover of his garden nursery catalogs have earned him sporadic hate mail for more than a decade. Now his new spring catalog is getting investigated by Penn State University officials for possible trademark infringement. 

This month we bring you our first-ever Catalog Success Buyers’ Resource Guide. We trust that you’ll use this volume year-round to find new product and service pro-viders, including consultants, creative agencies, list managers and brokers, contact center solutions, payment processors, database marketing solutions, e-mail marketing and e-commerce providers, and much, much more. As if a Buyers’ Resource Guide weren’t enough meaty editorial for one month, we’ve also included two must-read features we think you’ll find particularly helpful at this time of year. Curt Barry’s article on reverse logistics may help you devise a streamlined and efficient workflow process for those inevitable

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