Park Seed Co.

By Katie Haegele For 132 years the Park Seed Co. has been a mainstay for expert and novice gardeners alike. The marriage between its trusted print catalog and its snazzy new Web site is a model relationship worth studying In the next year, Park will have one of the top five sites, usability-wise, in the United States," says Amy Africa, e-commerce consultant and president of Creative Results. A veteran of the catalog-selling business, Park Seed had lots of compelling reasons to get online—and to do it right. "I've studied gardening e-business since Garden.com started," says Africa. "That was a great site with a

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