Newbury Street

Last month, retail and design chain Lilly Pulitzer announced a new addition to its eight In The Pink Stores. Pulitzer piloted this innovative program in its flagship store by removing all standard registers and replacing them with more flexible, 100 percent mobile point-of-sale solutions powered by Springboard Retail and devices including iPads and iPhones. Similar to the Apple Store experience, Pulitzer customers can now check out wherever and whenever they happen to be in-store. Making the checkout experience flexible has freed up coveted retail space within the stores and enhanced the overall Pulitzer aesthetic while providing customers with added convenience.

In 2010, Neil Blumenthal and three friends launched Warby Parker, which stated by selling eyeglasses online and, unlike most web retailers, is now moving into brick-and-mortar stores. The company offers its own line of vintage-inspired frames that sell for just $95 a pair, including prescription lenses, in contrast to designer glasses that can go for more than $700. Blumenthal, 32, won't reveal revenues and says that while the company has been in the black, right now it is

Boston -- No Rest for Bridget, based in Irvine, Calif., will make its East Coast debut in mid-March, opening a 1,300-sq.-ft. location on Boston’s Newbury Street. The fast-fashion retailer specializes in affordable women’s clothing and accessories to 20-...

North Andover, Mass.-based Converse Inc. recently announced the opening of its first specialty retail store in Manhattan on Nov. 26., just weeks after the company’s launch of their first-ever specialty retail store in the Newbury Street neighborhood of Boston on Oct. 15. Located at 560 Broadway and Prince streets, the new SoHo Converse store offers one-of-a-kind footwear, a brand new collection of women’s and men’s apparel and accessories, as well as unique product customization capabilities. Additionally, the store features the largest offering of Converse footwear in the world. The SoHo store’s design features speak directly to Converse’s distinct sport

By Scott Shrake Facing restrictive state laws, this wine cataloger uses direct marketing expertise and a smart software system to reach an increasing number of customers Catalog marketing reaches people you wouldn't reach otherwise because of geography or other reasons. But imagine if the goal of reaching customers were complicated by a vast tangle of laws that divided the country into a zigzag of possible/ impossible transactions. This is the challenge faced by Geerlings & Wade of Canton, MA, one of the nation's largest direct merchants of wine. Through ingenuity and a wonderfully robust computer infrastructure, the company has grown its business exponentially—despite