Hudson Valley

By: Posted date: September 12, 2013 In: Consumer Goods, Fairfield, Hudson Valley, Retail, Westchester | comment : 0 Sears Roebuck and Co. has agreed to pay the state a $150,000 fine after...

Like many marketers, the Spiegel Brands catalogs — Newport News, Shape FX, Carabella, A.B. Lambdin, as well as its namesake title — slowly are feeling their way around the emerging social media space. During a roundtable session at the April 15 Hudson Valley Direct Marketing Association event in Greenwich, Conn., Spiegel's marketing manager, Amy Heir, explained how she took a modest $100-a-day budget to invest in social media marketing and ran with it.

PacBlue Digital Imaging, a Van-couver, British Columbia-based digital printing firm, drew more than 20,000 attendees to its recent Vancouver Sun EPIC Sustainable Living Expo. The three-day green exposition enabled consumers and merchants to come together in support of environmentally friendly products and companies. The event touted the use of waterless printing and its benefits to the environment. The process involves using heat, rather than water, to transfer ink to the substrate. A conventional press the size of the waterless press used by PacBlue Digital uses as much as 12,000 liters of water per year. In contrast, PacBlue’s waterless press eliminates 98 percent of