In celebration of their 100th anniversaries this year, outdoor retailer L.L.Bean and Fenway Park are teaming up to celebrate a century of America's favorite outdoor pastime. With events and initiatives throughout 2012, fans will have the opportunity to join in as both L.L.Bean and Fenway Park celebrate this milestone, engaging in activities that pay tribute to "America's Most Beloved Ballpark" and L.L.Bean's 100-year passion and commitment to the outdoors.
01:05 PM Eastern Time Vintage 1933 Painted Cover Reinterpreted by Photographer Randal Ford for Spring 2012 Catalog FREEPORT, Maine--(BUSINESS WIRE)--As the latest L.L.Bean catalog arrives in customers’ mailboxes, they’ll be seeing a modern twist on a classic cover from the past. L.L.Bean’s first catalog of its 100th Anniversary year will feature a re-creation of a 1933 cover image, one of L.L.Bean’s customer favorites, by acclaimed photographer Randal Ford. The modern interpretation of the vintage cover is one of four that will appear on L.L.Bean catalogs in 2012. "Each of these covers tells a story and has a wittiness about
The last 20 months at L.L. Bean have confirmed one over-arching principle: Progress can be painful. Faced with stagnant sales, too much inventory and stale creative, Chris McCormick, CEO of L.L. Bean, had to make some difficult and unpopular decisions if he wanted to whip the company into fighting shape for the 21st century. He instituted numerous reorganizational initiatives that included eliminating 32 catalogs from the mail plan and 2,300 unproductive catalog pages. The staff cut 25 percent of its SKUs. Its vendor list was chopped in half after the company renegotiated nearly all major contracts, including printing, paper, e-mail fulfillment and data