Fargo

When Glen Pirie came to Swanson Health Products four years ago with a background in retail operations he was used to serving big customers like Wal-Mart and Home Depot. But he soon realized that for a consumer catalog, “A lot of the same business principles apply—like giving customers what they want.” The difference in the catalog field, he says is that there are “a lot more customers when you’re dealing with catalog orders. At Swanson, we have about 750,000.” Today, Pirie overseas purchasing, receiving, manufacturing and logistics at Swanson, which markets about 6,000 vitamin and health supplement products, including national and proprietary