Duluth, Minn.

Apparel retailer Maurices has debuted a new mobile application designed to enhance its customers’ in-store shopping experience. The app, introduced by AT&T and developed using Digby’s Localpoint mobile platform, allows the retailer to set virtual perimeters around its stores. Once a shopper has the app on their smartphone, and accepts the use of location information, Maurices can send them timely messages and offers via a push notification, alerting the user to noteworthy news about the specific store location as soon as they enter.