DUARTE, CA

DUARTE, CA (BRAIN)Dahon has unveiled a new tagline that will permeate all of its communications. Dahon believes the new phrase, Freedom Unfolds, conveys their evolving creative direction, while further distinguishing the brand from its competitors. Freedom Unfolds will appear on advertisements, web pages, catalogs, letterhead and most of Dahons other communication vehicles. The new tagline is a subtle signal that Dahon is moving up to a new level, and repositioning itself within an evolving marketplace. It will connect with consumers on a more emotional level, where Dahons previous messaging revolved more around the functionality of the product, said Eddie