Cheyenne, WY, Feb. 15, 2011 – Multichannel retailer Sierra Trading Post announces a streamlined, web-inspired redesign of its six catalog titles, with the first edition hitting mailboxes in March. The redesign comes on the heels of an initiative to improve the look and feel of “We know online shopping is experiencing tremendous growth, and we recognized a need to make our catalogs an extension of the new,” says Travis Rolf, creative services manager of Sierra Trading Post. “Our goal is to employ design techniques that bridge the gap between catalog shopping and online shopping.” Here’s what to

Sierra Trading Post announced the official launch of its new website after one year of beta testing. To celebrate the launch, the company is hosting an online party and giving away daily prizes such as an iPad2, Kindle or Nook, Nikon camera and thousands of dollars worth of gift cards. The launch celebration runs through Aug. 8.

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