Why Content Marketing Goes Rogue And How To Rein It In

There have been a lot of stories recently on how content marketing is key to a strong strategy. With multiple channels for providing content (e.g., web, social media, mobile, etc.), however, your strategy can become overwhelming. Today, Marketing Land reported four tips on how to keep your content marketing strategy from going rogue.

"Rogue content happens when organizations overlook content strategy - they fail to put governance procedures in place to oversee and manage all the processes associated with content creation, distribution and management." - Rebecca Lieb, contributing writer for MarketingLand.

How do you organize your content strategy? let us know by commenting below.

RT @Marketingland: Why Content Marketing Goes Rogue And How To Rein It In by @lieblink http://t.co/KPwWfHibSM

— Rebecca Lieb (@lieblink) July 9, 2013