The Loyalty Lie: Why the Best Loyalty Program May be No Loyalty Program at All
Loyalty programs are increasingly fleeting in retail. Retail Prophet, a blog that analyzes retail trends, reports on the new definition of customer loyalty.
"The average Gen Y mother now defines 'brand loyalty' as a window of allegiance lasting six months to 12 months before she moves on to explore alternatives. And suffice to say, there are plenty of alternatives out there for her to explore, regardless of category. So, given the increasingly elusive nature of loyalty and the abundance of brand and product choices available, one might be inclined to argue that there's never been a more important time for you to implement a loyalty program. But it's simply not true and here's why ..."
Check out the article to learn more.
— Doug @Retail Prophet (@RetailProphet) August 29, 2013