New Data Reveals How Coupon Extensions Affect Ecommerce Margins

Are coupon extensions like Honey and CapitalOne Shopping good - or bad - for your ecommerce business? New research indicates they lower average order value without any measurable improvement in conversions or cart abandonment. Download clean.io’s new whitepaper to learn more about data from A/B tests on ecommerce sites showing exactly how coupon extensions affect retailers across 12 verticals, and how much revenue you can expect to recover by blocking them.