Gilt Groupe Describes Tablet and Smartphone Offerings—and the Essential 'Gilt-ness' of Both

Jason John, the vice president of marketing for Gilt Groupe, spoke with eMarketer recently and shared how the brand is amping up its mobile and tablet strategy.

"We do create some unique experiences. Fundamentally, I think it's important for a consumer to have some sort of core brand experience across different devices, but there's uniqueness to each device that we try to tailor. For instance, the tablet is much more image-intensive and image-driven. So to create a more editorial feel, we use the Retina display images to enhance features and functionality. People also say they browse more at nighttime in a more relaxed atmosphere with their iPad, so having that editorial feel really helps with that type of behavior."

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Gilt Groupe Describes Tablet and Smartphone Offerings—and the Essential 'Gilt-ness' of Both http://t.co/J7bdS6POz4 #retail #ecommerce

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