Find the Right Content Tool for Your Next Marketing Effort

This morning, Business 2 Community reported tips on how to find the right content creation tool for your next marketing effort. The article features suggestions from some of the industry's leading experts, including Chris Goward, Scott Abel, Will Davis and more.

"Every year there seem to be new tools that make it easier to A/B test website templates. Optimizely is the latest one to make waves in conversion optimization. It makes our life easier than older tools by allowing a single-script installation that powers all kinds of tests. And, the tests don't just have to be the basic, traditional button and headline varieties. We're using it to test dramatic sitewide template layout changes that lift conversion rates for all our content at once. In addition, WiderFunnel has created a list of conversion rate optimization tools that you should check out. -Chris Goward | @ChrisGoward

Check out the article to learn more!

Find the Right Content Tool for Your Next Marketing Effort http://t.co/lL5lxqF1Lk

— Business 2 Community (@B2Community) August 2, 2013