A Retailer’s Guide to Conversational Messaging

Our increasingly digital, always-on world is transforming the way retailers connect with shoppers on a daily basis. Leading the charge are a wide range of rich messaging channels including WhatsApp, Apple Messages for Business, Instagram, RCS, and Google’s Business Messages among others. These emerging channels have become the cornerstone for rich digital interactions that inspire and maintain conversations with customers. In this guide, learn about these different channels, understand their capabilities, and why they are essential to delivering two-way interactions that will win and retain customers.