Wiser surveyed Black Friday shoppers to find out which stores had the best deals, the hottest products, and how much shoppers spent.
Outside of the holidays, few shopping seasons capture consumer fervor as much as the back-to-school (BTS) season. The National Retail Federation (NRF) reported that 2018 BTS spending is expected to reach $82.8 billion. According to Deloitte, that includes 29 million estimated U.S. households buying supplies for the coming school year. Naturally, this has retailers planning for the rush, and the right insights can make or break the BTS season. With that in mind, Wiser set out to collect the consumer data you need to better understand 2018 BTS shopper habits. We surveyed nearly 3,500 shoppers in June to get an inside look at how they prepare to return to the classroom this fall.